Start With Why (Reading Notes)

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Book by Simon Sinek. Audio Book:¬† Book:¬† Part I – The World That Doesn’t Start With Why 1. Assume You Know When things go right, do we really know why or we assume we know why? When things go wrong, is it because incorrect assumptions led us to wrong decisions? More information and data are key for good decision making. 2. Carrot and Stick Manipulation vs Inspiration Many product/service options for same price, same quality, same level of services, same feature. First movers advantages are lost in matter of months. Most companies don’t know why their customers are their customers, or their employers are their employers. So, assumptions drive their business. Two ways to influence human behavior: manipulation or inspiration. […]